You played solid starting cards, received good news on the flop and once again improved on the
turn, or you had a strong hand on the flop and the turn was an inconsequential blank card. What
now? Pour on the aggression! Betting or raising is a far superior play to calling or checking on
the turn. You set the tone for the rest of the hand and run the show. If you call here, you better
have a good reason to have done so, either to set someone up for a play on the river or if you
have the correct odds to continue a draw.
The general rule of thumb is, if you have top two pair and an opponent bets into you, fire out a
raise that separates the contenders from the pretenders. You want to build the pot and knock out
the opponents on draws. In late position bet if no one has already done so and only check in early
position if you're absolutely sure someone will bet and allow you to check-raise. As always,
before you blindly rush in with guns blazing double-check the board for connecting, suited or
paired cards that could put you in the path of raises and re-raises.